Freshline Foods, one of Canada’s premier processors of fresh-cut, value-added fruits and vegetables, has launched its new Juicing Kit line to offer consumers an easy and convenient way to incorporate more nutrient-rich fruits and vegetables into their routine meal planning.
“Consumers today are more focused on being healthy but also want quick and easy meal solutions that fit in with their busy lifestyle,” said Noel Brigido, Vice President of Freshline Foods. “Juicing has grown over the years, to the point where it has become a mainstream meal replacement for many consumers. Adding the convenience of ready-to-go solutions will further promote this into the future.”
“Our Juicing Kits are packed with healthy, fresh, pre-cut and prewashed fruits and vegetables such as beets, kale, apples and carrots which are packaged in perfect ingredient combinations to provide the consumer with a satisfying experience. With the Juicing Kit, busy and on-the-go consumers can create their own nutritious juices and smoothies right at home, work or school.”
The first product to be launched is the Kale Boost kit, which is now available on grocery store shelves in North America. The Kale Boost kit includes fresh-cut kale, carrot, apples, celery, beets and ginger and is packaged in a 340g (12oz) pouch. This is the first of a complete family of recipes that will be available in this line, which will also include certified organic offerings.
The high graphics stand-up pouch also provides the retailer with a perfect merchandising vessel for the item. Being able to stand-up freely on the shelf, the high colour graphics draw in the consumer while still displaying the freshness of the products in the package.
The Juice Kit line is a continuation of Freshline Foods’ focus on delivering innovative fresh-cut products that provide consumers with more options to enjoy healthy fruits and vegetables.