April 28, 2017 – Mississauga, ON: Freshline Foods, one of Canada’s premier processors of fresh-cut, value-added fruits and vegetables, has introduced a new customized
packaged organic program offering traditional and non-traditional certified organic fruits and vegetables.
Freshline Foods’ certified organic, value-added program is branded with two new labels, More2Life and OrganicCut. The company will offer an extensive line of pre-cut, ready-to-use certified organic produce and new offerings will include chopped kale, sliced apples, sliced beets and sweet potato chunks.
“The More2Life and OrganicCut product lines were created to fill a void in the marketplace for convenient, pre-cut and ready-to-use certified organic produce items. These new organic brands will allow us to be uniquely positioned to offer packaged, non-traditional items not typically available to consumers such as organic mangoes and zucchini,” said Noel Brigido, Vice President of Freshline Foods.
“With our More2Life and OrganicCut brands, Freshline Foods can easily customize and create unique value-added items based on seasonality, consumer demands and current food trends. The program is all about making it easier and more convenient for retailers to sell certified organics, as well as for consumers to access and use these products,” adds Brigido.
The More2Life and OrganicCut brands will allow Freshline Foods to offer more organic product options with the added benefit of greater price point control. For target consumers such as new mothers wanting to purchase organic produce to make their own baby food, this means having access to a wide selection of affordable certified organic products that are pre-cut, packaged and ready-to-use.
The More2Life and OrganicCut products are now available nationally at local grocery retailers.